M.Zuiko Digital ED 90mm F3.5 Macro IS PRO lens

OM Digital Solutions Corporation is pleased to announce the M. Zuiko Digital ED 90mm F3.5 Macro IS PRO: the ultimate field macro lens for the seasoned professional and macro curious alike; a class-leading lens built by OM SYSTEM to provide an incredible outdoor macro photography experience.

The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO Micro Four Thirds System standard interchangeable lens offers up to 2x magnification 1, for ultra-high magnification shooting, more magnification than on any lens we’ve ever made. Increase that magnification up to 4×2 with the addition of the optional MC-20 2x teleconverter (sold separately) to capture an unseen world, invisible to the naked eye.

The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO lens is equipped with an in-lens image stabilization system. When combined with a compatible camera body, 5-axis sync-IS is supported, delivering up to 7 steps 3 of shutter speed compensation.

Read More…

SIGMA Introduces 60-600mm F4.5-6.3 DG DN OS | Sports Lens

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the 60- 600mm F4.5-6.3 DG DN OS | Sports lens. This is the world’s first and only* mirrorless 10x ultra-telephoto zoom. The second full-frame mirrorless zoom lens in the SIGMA Sports line, covering standard (60mm) to ultra- telephoto (600mm), along with 1:2.4 maximum magnification (at 200mm), and weighing just 5.5 pounds (2.5kg), this lens offers exceptional versatility and is offered in Sony E-mount and L-Mount.

The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is designed to be the one essential lens for travel, outdoor sports, wildlife, and safari that can cover it all from standard to ultra-tele, plus close-ups, all without ever swapping lenses; and it offers an impressive 6 stops of Optical Stabilization at the telephoto end and 7 stops at the standard end.

The newly designed HLA (High-response Linear Actuator) focusing motor delivers unprecedented fast and precise autofocusing, and dual action zoom allows for both the precision of the zoom ring and the swift, intuitive response of the push-pull action on the front end of the barrel. The three AFL buttons are easy to operate in any orientation, and the Zoom Lock switch can be locked at all marked focal distances.

Read More…

Sony announces FE 20-70mm F4 G

Sony Electronics is redefining its standard zoom category of lenses with the introduction of the full-frame E-mount 20-70mm F4 G (model: SEL2070G) that boasts a versatile zoom range, a remarkably compact and lightweight form-factor, and a constant F4 aperture throughout the zoom range. With impressive Sony G Lens TM image quality, high speed accuracy and tracking autofocus (AF), and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for a variety of content capturing scenarios including vlogging, video production, portraits, and landscapes.

“The FE 20-70mm F4 G is our 71st E-mount lens and is redefining the standard zoom in our G Lens category to meet the needs to today’s content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Having tools that creators can utilize to create both still and video content is ever more important. The FE 20-70mm F4 G ranges from 20mm to 70mm in a compact form-factor – this is an excellent lens option for hybrid content creators and those seeking versatility in a standard zoom.”

Read More…

7artisans Photoelectric 18mm f/6.3 Mark II

The 7Artisans 18mm F6.3 II Lens is a tiny wide-angle lens that looks like a body cap when mounting on your camera, which makes it perfect for casual walkaround shooting and the wide-angle focal length suits street and documentary shooting applications.

A Carry-anywhere Lens: The 7artisans 18mm F6.3 II Lens is a tiny wide-angle lens that looks like a body cap when mounting on your camera, which makes it perfect for casual walkaround shooting and the wide-angle focal length suits street and documentary shooting applications

APS-C Format ​Lens: The 7artisans 18mm F6.3 II is designed for Nikon Z-mount mirrorless cameras and provides a 27mm equivalent focal length.

Manual Lens: Fixed f/6.3 aperture and fixed focus, with a minimum focus distance of 30cm, with a simple and intuitive design.

Read More…

The New Nikkor Z 85mm f/1.2 S Prime Lens

Nikon Inc. has announced the highly anticipated NIKKOR Z 85mm f/1.2 S, a professional-level ultra-fast prime lens that exemplifies the powerful potential of the Nikon Z Mount for those capturing stills or video footage, whether it be studio head shots, weddings, events, high fashion, b-roll, close ups and more. This 85mm portrait lens with an incredibly fast f/1.2 aperture delivers the ultimate in image quality for the most discerning clients, plus the benefits of a flattering, compressing focal length that dissolves the background into a beautiful and intoxicating bokeh.

“The NIKKOR Z 85mm f/1.2 S is a lens that unquestionably exhibits the extraordinary potential of the Z mount to resolve amazing details and dimensionality, and I’m confident this lens will quickly establish itself with legendary status among its users,” said Jay Vannatter, Executive Vice President, Nikon Inc.

Read More…