Hasselblad announces groundbreaking X1D
The world’s first compact mirrorless digital medium format camera
Hasselblad is proud to introduce the groundbreaking X1D – weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.
Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.
DP Paper on 120 roll for medium format camera – the swiftness of Polaroid with the nostalgic look of classic black-and-white pictures
About this project
Hasselblad launches an all new medium format camera
75 years at the forefront of imagery, Hasselblad continues to innovate
Hasselblad began its journey when founder, Victor Hasselblad, refused to simply copy an aerial surveillance camera at the request of the Swedish government who asked him if he had the skills to produce a camera identical to one that had been captured. He famously said: ‘No, but I can make a better one’. The camera maker has once again, followed Victor’s philosophy and applied it to the award winning H medium format camera – launching the all new H6D.
Hasselblad has announced the launch of a new and exclusive medium format camera body.
Every Back Deserves the Best Partner. H5X.
The highly versatile H5X has been developed primarily for H1, H2, H2F and H4X photographers who seek H5 capability – and also as a backup body for H5D users.
Hasselblad is to cease production of its 503CW model – the last V System camera in the company’s portfolio.
The decision, which comes into immediate effect, brings to an end over a half century of evolution of the company’s original camera line.